March 31, 2026

Brothers International is proud to announce the appointment of Melissa McCormack as Vice President of CPG Sales for the Brothers All Natural Consumer Division. Melissa brings an exceptional track record in the consumer packaged goods (CPG) sector, with deep expertise in driving strategic growth, delivering performance-driven leadership and building high-impact partnerships.

“We are thrilled to welcome Melissa to our sales team in Rochester,” said Travis Betters, CEO/President. “Her distinguished career in the CPG industry, combined with her ability to deliver results at scale, makes her an exciting addition to our growing team.”

With more than two decades of sales experience at PepsiCo working on some of the most recognized brands in the food and beverage industry, Melissa is a proven transformational leader. Her deep understanding of the CPG landscape and ability to accelerate revenue growth will play a pivotal role in shaping the company’s future.

“I am incredibly excited to join Travis and the team at Brothers. Brothers All Natural has an exceptional legacy of over 20 years of sustained growth and category leadership,” McCormack stated. “I look forward to working alongside this talented team to expand our reach, deepen customer relationships, and drive meaningful impact across the business in its next chapter.”

In her new role on the Brothers All Natural sales team, Melissa will focus on advancing the company’s strategic growth objectives using her dynamic, results-driven approach.

“At Brothers International, we are committed to assembling a world-class team to support our ambitious growth,” said Betters. “We are focused on scaling the organization in a thoughtful, strategic way, and top-tier talent like Melissa is key to making that vision a reality.”